Takeroot Justice

Qualitative research | Brand strategy | Messaging

Takeroot Justice uses law, research, and policy to support grassroots organizations in their fight to create and sustain thriving, prosperous communities in New York City.

Qualitative research, including stakeholder interviews, was an integral part of developing Takeroot’s brand strategy. I led research, strategy, and messaging throughout the rebranding process.

Research: Jessica Brown
Brand Strategy: Jessica Brown
Naming: Sara Huneke
Agency: Work By All

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