End Overdose NY

Strategy 
Art Direction
Copywriting

The End Overdose NY campaign, initiated by VOCAL and community partners in New York State, addresses the opioid overdose epidemic and advocates for increased funding for harm reduction and prevention programs. 

One overdose isn’t just another casuality in an epidemic too large to qualify: it’s the preventable death of a mother, a father, a child, a teacher, a veteran, a community member. This campaign provided direct, personalized actions for the public to reach their elected officals.  

Personalized postcards to commemorate those lost to the opioid epidemic and posters to educate the community about Naloxone availability were made for the campaign. Postcards were sent in mass to elected officials in New York State to advocate for harm reduction and prevention programs.


End Overdose NY Poster
#endoverdoseny

Strategy: Jessica Brown
Design: Franco Castillo
Art Direction: Jessica Brown