Brave HarvestBrand Strategy + Voice
Research + Positioning
Copywriting + Messaging
Brave Harvest is an urban farm in Central Florida that offers community education programs. The focus of Brave Harvest is on eating: introducing kids to new vegetables and reframing the typical resistance around trying new foods.
The farm needed an identity that was educational while being bold, playful, and empowering. A rebellious attitude is at the heart of the Brave Harvest brand, where kids who chew with their mouths open and eat with their hands are celebrated. New experiences and new vegetables aren’t just tolerated, their defiantly embraced.
Strategy: Jessica Brown
Design: Franco Castillo, Jessica Brown
Art Direction: Jessica Brown, Franco Castillo